and Governance Program at the Ateneo School of Government released two unique studies based on Filipino consumer perceptions that collectively support the implementation of plain and standardized packaging as a tactic to heighten consumer awareness of the risks of tobacco-caused death and disease, and reduce the marketing appeal of tobacco product packaging by eliminating its potential as a form of advertising and promotion.
The study revealed that by appealing to the lifestyles and attitudinal aspirations of young adults, tobacco companies can make cigarette packs more appealing to young adults and encourage uptake and use in low- and middle-income countries such as the Philippines and Mexico.
involved a nationwide survey of 2,000 adults aged 18 to 65 years old who reside in the Philippines, to examine the perception of those who smoke on the potential impact and effectiveness of plain packaging, health warning labels, and reduced misleading information on tobacco packs on smoking-related and quitting-related behaviours.
“Research shows smoking declines when policies on plain packaging, combined with large graphic health warnings, are implemented,” said Jennifer Brown, an Assistant Scientist from IGTC and co-author of the paper. “Regulating packaging is a powerful tool to discourage new users, and more than two dozen countries, including Thailand and Singapore, have adopted plain and standardized packaging policies.
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