Council Post: Innovate Your Business With The Right Tech Professionals

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Attracting tech professionals requires understanding what they value, creating a meaningful opportunity to apply their skills and trusting and relying on their expertise.

Sure, your opening is in database management, but what kind of data are you managing? What software and solutions will they be working with? How big is the team? What other departments will they be working closely with?

in the workforce. What problems would this position help solve? What kind of impact will their contribution have on the bottom line? What's the real-world applicability of the tech?A road trip with no set destination is exciting. A career with no clear path forward isn't. Candidates need to see how they can grow in your company, whether it’s gaining the necessary experience to climb the ladder or moving into a role they're passionate about.

So, remember you need professionals who can manage and maintain your tech stack, but they need the drive to improve it. Innovation isn’t grown from complacency. Candidates should understand what the company is trying to do and bring their own ideas about what to do next.Business professionals have historically viewed technology and IT as a cost center rather than a revenue driver—but this is mostly no longer the case.

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