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The age when customers used to walk through the door and step up to the counter instead of tapping away on their phones to have products and services delivered to their doorstep. In fact, an argument can be made that this digital landscape has made things even more personal and tailored to fit any individual or business needs. According to current figures, around 30 million Malaysians are online and spend an average of 7.5 hours each day accessing the internet.
This is likely due to the convenience and speed in which consumers can get their products and services, as well as the personalised customer experience—enabling them to get what they want, exactly how they want it. A travel agency can send personalised content and advertising to recommend destinations that fit a customer’s budget and preferences.