Everyday, employers across the nation pour over hundreds of thousands of résumés to find top-notch talent. But Generation Z employees aren’t just submitting their own credentials; they’re carefully evaluating companies’ résumés.
Case in point: In April, my company Fetti surveyed 500 individuals at UC Berkeley. Nearly two-thirds of respondents selected “impactful work” as their top priority in a job. Half of respondents selected “work-life balance” as one of their top three. Mentorship was also an important factor. First, the job description. Often, it’s the same tired format: a long, dry description of the company and the job and a long list of job responsibilities and minimum qualifications.
Social media is also a crucial, powerful tool for companies to clearly communicate their values. Just as companies often evaluate the social media accounts of prospective employees, prospects regularly dissect the social profiles of employers. In fact, more than half of Gen Z job seekers will look at the social media accounts of potential employers, according to data from my company, Fetti.