“It’s not easy starting from scratch, but we have assembled a high quality offering that we’re very proud of and we’ll see in fourth quarter how it plays out when we add 20 more original movies to our schedule,” Abbott tells Deadline. “We’ve been at this for two years. We’re just entering our third year and it’s an incredibly competitive landscape and very hard to break out. And yet over the past 10 months, every month we’ve been the fastest growing linear cable channel.
Here, the former Hallmark exec talks about Great American Media’s recent merger with Pure Flix, how the channel is weathering the strike, and why it’s so important for the channel to celebrate faith.We prepared really well for it. We saw it coming and we put all of our movies into production in March, April, May, and June. We’ll have a full slate of Christmas movies and we produced everything that was scheduled to run in 2023 before the strike started.