"Obviously, the aim in stigmatising these products is to be able to tell manufacturers to rethink their pricing policy," Stefen Bompais, the director of client communications at Carrefour, told the BBC.What is shrinkflation? The sneaky way food companies are passing on cost increases to youThe products that have had the labels slapped on them include Lipton Ice Tea, Lays chips, Lindt chocolate and Viennetta ice cream.
The move comes just months after France's finance minister, Bruno Le Maire, hauled 75 retailers and groups into a meeting about prices across the country.The practice is common in Australia too, with the likes of Weet-Bix, Cadbury chocolate, Mars bars and Pringles just some of the groceries that shrunk in size without a price drop to match.