Should you trust personal finance advice from a 'finfluencer'?

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A growing number of creators are doling out tips online for how to spend, save and invest. Is it a modern approach to financial literacy – or a big red flag?

by January 2022. Investors who had suffered huge losses brought a lawsuit against Kardashian and other celebrities who promoted the product, claiming that they had conspired to inflate the value of the tokens.

have also started to speak out about these issues, and the FCA recently proposed a crackdown on finfluencers, arguing their advice can be misleading, and that they often"have little knowledge of what they're promoting". Beckett argues social media finance content can offer an accessible way into managing money, without having to pay the high fees many financial advisors or organisations demand.

 

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