Millennials make up largest market for high-value modern classic BMWs

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Millennials make up largest market for high-value modern classic BMWs
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A CAR Magazine journalist looks into findings published in a recently released report by an American automotive lifestyle company.

, an American automotive lifestyle company and provider of speciality insurance for classic vehicles, millennials comprise the largest market for high-value modern classic BMWs. Millennials, the generation born between 1981 and 1996, with an appetite to spend money on more enthusiastic motoring are choosing to get behind the wheel of Bavarian machinery that came to market at roughly the same time as they did.

What is a high-value modern classic though? While there are no definitive dates determining the start and end of the category, most would agree that the catalyst to this niche genre would be the late 80s. The early to mid-2000s saw the tail end of the revered era before enthusiast cars became more affixed with speed, performance and lap times and less so with driver engagement.

BMW is one manufacturer of many that produced a vast spectrum of performance cars in their numbers during this time, which have now reached the point of depreciation where they are affordable for those young enough to enjoy them. Not only limited to BMW and their German counterparts like Audi and Mercedes-Benz, there are also spoils from this era to be enjoyed from the likes of Lexus, Alfa Romeo, Jaguar and Nissan.

To my generation, find and enjoy these low-priced marvels from yesteryear but just know that the Corolla you are trading it in for wouldn’t ever need a second home mortgage for a service.

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