Blake Lively was spotted in this dress.Elizabeth acknowledges there have been “plenty” but they have always been open and honest about them with their loyal shoppers.. We alerted our customers and they responded with such understanding,” she said.
“We realised it wasn’t meeting the level of perfection they expected from us and we wanted to be transparent. That lesson has served as a bit of a guiding light for us, when in doubt we are 100 per cent honest with our community and they appreciate it. “Our community have been very patient over the years, we’ve had website crashes on sell-out launch days, times we’ve stuffed up shipping or product descriptions - and it has been our honest and often vulnerable relationship with our community that has gotten us through.”they have been able to take a half step back every now and again to enjoy the fruits of their labour - and their families.
“Be it with our own children, parents, nieces, nephews and all the beautiful friendships in between. It’s a funny thing when you start a ‘lifestyle brand’ you realise how important moments with family are and prioritise that above all else. “The business has grown in a way that allows us to do that - we now have a CEO and a Creative Director and they have allowed us to prioritise time with our families.”