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Nike Air Jordan cachet tumbles on resale market. Is sneaker culture moving on?

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When Nike reports its results for the key back-to-school shopping season on Thursday, investors will be eyeing the performance of its Jordan brand, a major profit-driver for the company. Data from analytics firm Altan Insights shows the value of some Jordan shoes has been slipping on the resale market as other sneaker brands, including On Running, experience meteoric growth. On the resale platform StockX, the average premium paid on new releases of Nike’s Air Jordan 1 Retro High, long considered a quintessential collector’s shoe, has slipped from a high of 61% in 2020 to 4% in 2023.

Federal Court has granted approval for a class-action lawsuit alleging price-fixing and anti-competitive practicesThe number of shipping containers passing through Canada's largest port fell sharply in the first half of the year, driven down by weaker consumer demand and a sputtering economy. Container volumes at the Port of Vancouver fell 14 per cent in the first six months of 2023 compared with the same period a year earlier, the Vancouver Fraser Port Authority said Monday.

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Nike earnings preview: Wholesale sales, China and consumer demand in the spotlightNike is set to report earnings on Thursday as investors remain focused on any signs of a consumer slowdown in North America and any impacts from slower growth in China.
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