Sony doubles down on virtual production business using its hardware muscle

  • 📰 asiaonecom
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 59%

Nigeria News News

Sony doubles down on virtual production business using its hardware muscle
Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

TOKYO — Sony Group is increasing its focus on the virtual production business where it is seeing market-beating growth, a company executive said, riding on the strength of the Japanese entertainment conglomerate's technology. The business, which offers virtual production facilities to filmmakers and broadcasters, involves using a wall of light-emitting diode (LED) panels displaying images — a science-fiction landscape or...

TOKYO — Sony Group is increasing its focus on the virtual production business where it is seeing market-beating growth, a company executive said, riding on the strength of the Japanese entertainment conglomerate's technology.

An alternative to green screens, where digital effects are added at a later stage, advantages of the system include more realistic reflections created by light from the panels and greater immersion for actors on set. "It's because we have the hardware that we can recreate in the virtual world," Yasuharu Nomura, Sony's head of virtual production, said in an interview.

Sony says its virtual production business is growing by around 35 per cent annually, faster than the overall market, with an increasing proportion of sales expected to come from services.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

asiaonecom /  🏆 10. in NG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines