How to use negative reviews to grow your business: Erisco products in view

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Reacting, the manufacturer, Erisco said its attention has been “drawn to a Facebook post by one Chioma Egodi jnr on September 17 2023 alleging that Nagiko

tomato mix, one of the three tomato paste variants of Erisco foods Ltd, contains an unhealthy amount of sugar and therefore not fit for human consumption.

In a series of post on its handle on Tuesday, Amnesty International Nigeria asked Nigerian authorities to “immediately and unconditionally” release Ms. Chioma.“The arrest of Chioma shows that, despite the authorities paying lip service to police reforms, impunity for unlawful arrests remains rampant,” it added.

Like a Public Relations Guru, Mr. James Igodu puts it, “This is what happens when professionals are not put in their place to work. Since when has customers been arrested for voicing out their thought? Every customer has a right to review a product either negatively or positively. I do not know the tomato paste but I don’t think I will ever purchase it.”When you run a business, you are bound to receive negative reviews at some point.

Customer feedback gives you the opportunity to improve your marketing strategies as well as address questions and concerns. In doing so, you can boost customer engagement and build loyalty with your audience. From there, you can ask for more details if you need them and encourage your customers to engage with your customer service team so they’re likelier to return.

To improve your business, you need to hear what’s working and what isn’t. Negative reviews don’t hold back on sharing information about your business that requires progress. You can’t improve what you aren’t aware of, so even if you don’t like receiving them, they’re still necessary and helpful.

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