Here’s why lessons learned from the 10-year bull market in stocks could hurt you

The 10th anniversary of the secular bull market in U.S. stocks is upon us. An unintended consequence is that some investors have learned the wrong lessons during that time.

• The first chart shows that The Arora Report gave a signal to aggressively buy stocks in March 2009, which turned out to be the start of this secular bull market. Do you really know with certainty that the next decade or two will be similar to the past decade or two?• The average return over the past 100 years has been absolutely fantastic. Do you have 100 years to live?• The stock market has never lost money over a certain period of time.

By 2017, investors had forgotten 2008 losses. Market timing is now hated and “buy and hold” is in favor. On pullbacks, investors may want to look at ETFs such as Mainland China ETF ASHR, +0.28% China internet ETF KWEB, -1.30% India ETF EPI, +0.93% and emerging-market ETF EEM, -0.56%

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