Rent the Runway is expanding beyond just renting designer dresses, denim and handbags, and now will rent you throw blankets and decorative pillows.
Now, Rent the Runway is giving shoppers the ability to swap decorations for their homes as much as they want. To make this happen, Rent the Runway will be partnering with furniture retailer West Elm, starting Thursday. Just like the clothes that go in your closet,"what we put in our homes is a reflection of personal style," COO Maureen Sullivan said."West Elm resonates with our customers, too." She said existing shoppers had been asking Rent the Runway for home goods.
As a company, Rent the Runway"understands the shift in consumer behavior and is embracing it," Sullivan said. The shift is largely being driven by millennials, who more often than not don't want to make purchases for things they'll likely grow tired of.