Hispanic Heritage Month: Small business owner Lizeth Morales weaves intricate connections in the community

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asked readers and staff during Hispanic Heritage Month to identify people who are emerging Hispanic leaders throughout the state, working to make a difference in their own area of interest, be it poli

tics, education, business or the arts.

Through my years as a small business owner, I’ve come to understand that supporting local enterprises is the cornerstone of community development. These businesses are invested in the prosperity of their neighborhoods, often sponsoring local events or contributing to community initiatives. Consequently, as a business owner, one becomes a steward of the community, participating in its growth and well-being.

Over the past 11 years, I have worked tirelessly to turn that initial investment into a thriving business. Today, I am proud to say that I have successfully opened three high-volume restaurants under the El Gordo Peruvian Eatery brand. My vision is to propel my mother’s legacy to new heights, aspiring to transform it into a national chain of Peruvian eateries.

First and foremost, know your “why” with utmost clarity. Entrepreneurship is a rollercoaster ride filled with highs and lows. When doubt and fear inevitably rear their heads, having a clear understanding of why you embarked on this journey in the first place will serve as your anchor. It’s the unwavering belief in your purpose that will keep you moving forward.

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