The maker of Revlon hair dryers and Pert shampoo has put the business up for sale, according to people familiar with the matter, as shoppers turn their backs on mass-market personal-care brands.
The beauty business, a division of consumer-products maker Helen of Troy Ltd., is expected to fetch roughly $300 million in a sale, the people said. It consists of brands that largely sell at drugstores and discount retailers, including Bed Head curlers and Brut cologne.
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