Netflix has decided to switch lanes and try something new. The media conglomerate is giving its customers the opportunity to purchase items in physical stores that are based off of its most popular shows. The company isthe effort called Netflix House in 2025, where a series of stores in multiple locations will give customers this opportunity.
The stores will have a plethora of features besides just retail that includes selling TV-inspired clothing, mugs and other items. Dining, art installations and live events are also a part of the mix and will also be inspired by Netflix’s hit shows. The company plans to launch the first two initial locations in the U.S. in less than two years and then expand into opening stores worldwide.
“Don’t think of it like Disneyland. something you might go to a couple of times a month, not just once every couple of years,” said Sarandos during the Bloomberg Screentime conference.in June this summer in Los Angeles that was set to run for three months. The store allowed customers to be served dishes prepared by chefs that had been featured on popular Netflix food-related shows.
The effort to engage with customers in person also comes amid a recent report that teenagers in the U.S. watch YouTube more than Netflix. Aconducted by investment bank Piper Sandler found that teens spend 29.1% of their daily video consumption time on YouTube and 28.7% watching Netflix. This is the first time YouTube has beat Netflix in this category which shows that the competition for the streaming giant has thickened.
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