Caroline Dalton, CEO of SOSU Cosmetics, on running a beauty business and the tech that powers it

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Caroline Dalton, CEO of SOSU Cosmetics, talks to IMAGE about running a beauty business and one of her most effective tools.

Megan BurnsIn October last year, Caroline Dalton was announced as the new CEO of SOSU Cosmetics. Here she talks to IMAGE about what it takes to run a beauty business, including how she cut admin time and increased bookings by 25 per cent in under a year.

As business boomed, there was a seismic shift in strategy from operating as e-commerce to an omnichannel business, which naturally meant it was time to upgrade their point of sale tools to streamline and make fast growth possible.– a comprehensive suite of hardware and software tools designed to help run and grow businesses and the technology tool of choice for SOSU’s new CEO Caroline Dalton.

We are seeing bookings increase week on week by 20 per cent as customers and staff get more familiar with the system and awareness is building., additionally, there are videos and tutorials in the system to help the staff on the ground to identify how to use the system and pull the data they need.

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