Company bosses and workers grapple with the fallout of speaking up about the Israel-Hamas war

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Starbucks accused a union representing thousands of its baristas of damaging the brand and endangering co-workers with a pro-Palestinian tweet

. Meanwhile, the CEO of a prominent tech conference is facing boycotts after he publicly suggested Israel was committing war crimes and company bosses have vowed never to hire members of a university’s student groups that condemned Israel.

Many U.S. corporations have strong ties with Israel, particularly among tech and financial firms that have operations and employees in the country. Jonathan Neman, CEO of restaurant chain Sweetgreen, was among several company leaders who vowed never to hire Harvard students who belonged to groups that cosigned a statement blaming Israel for the violence.

Isra Abuhasna, a data scientist in the Chicago area, was among several professionals who expressed similar thoughts on social media, saying in a LinkedIn post that she was “risking her entire career” by expressing her views on the conflict. Starbucks filed a lawsuit to stop Starbucks Workers United from using its name and a similar logo. Workers United, the parent union of Starbucks Workers United, responded with its own lawsuit saying Starbucks defamed the union by implying it supports terrorism. It wants to continue using the company name.

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