Spicy food industry on fire as more eaters seek the heat

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An analysis by the restaurant investment group Foodbytes found major chains in the U.S. added 275 items last year that included the word 'spicy.'

Ed Currie is proud of the new world's hottest pepper that he developed at his South Carolina farm. But after his own experience eating his own creation, he cautions others about what he's calling Pepper X."Then the cramps came. And those cramps are horrible," Currie added."I was laid out flat on a marble wall for approximately an hour in the rain, groaning in pain."Currie is known as Smokin' Ed. And his Puckerbutt Farms is known for its smokin' hot products.

In introducing a new line of hot ketchup varieties this year, Kraft Heinz said its research showed nearly 50% of millennials and generation Z consumers use spicy sauces. And they are on the lookout for more. An analysis by the restaurant investment group Foodbytes found major chains in America added 275 items last year that included the word"spicy."

"Some of the most popular dishes are the spicy pork noodles," said chef Chad Newton of Nashville's East Side Pho.Among the top 10 fastest-growing items on restaurant menus include dishes seasoned with Tajin, a blend of mild chili peppers, lime and sea salt. It's considered a mild spice, like the poblano pepper, which ranges from 1,000 to 1,500 Scoville heat units."The official Guinness World Record for Pepper X is 2.693 million Scoville heat units," said Currie.

Currie says he'll be picking up his Guinness World Record award at the Tennessee Hot Sauce Expo, which is scheduled for Nov. 4-5 in Nashville.

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