The Collage Group, a consumer research company based in Bethesda, Maryland, reported this week that just 55% of Blacks and 56% of boomers responding to a survey said they observe the Oct. 31 holiday in any way, compared to more than 7 in 10 adults overall.
“There have been issues with the way Halloween is celebrated in America that can make Black Americans less inclined to want to participate, including racist Halloween costumes and decorations,” Sudipti Kumar, Collage’s director of multicultural insights, told The Washington Times. “The Gen X segment still has children that get them involved in the holiday, while millennials are in the thick of it, and Gen Z are still ‘kids’ with many going to Halloween parties,” Mr. Mackinnon said. “Boomers, on the other hand, don’t have those multitudes of reasons to be as involved in the celebration.”The only exception was a slight increase from 2021 to 2023 among White Americans observing the holiday, which Mr.
Hispanics had the strongest preference for dressing up in costume and trick-or-treating . Handing out candy was the top activity for Asian and White adults alike, with 70% of both groups saying they do it.
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