The urgent care industry trends looking to fulfill the demand of a growing segment in the healthcare market

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The popularity of urgent care clinics has been on the rise as demand for cheaper, more convenient alternatives to hospitals grows

Interest in the on-demand, affordable care of urgent care clinics has been growing rapidly. According to the

And nearly all of those visits are more convenient and affordable than a trip to the ER; the UCA's 2018 Benchmarking Report found that more than 70% of patients waited less than 20 minutes to see a provider at an urgent care center, and nearly 94% were seen in less than 30 minutes. Overall, 85% of urgent care centers patients are taken care of in under an hour.

This is especially true of millennials, who are leading the way in driving demand and increased utilization of urgent care centers; Business Insider Intelligence research shows that do not have a primary care physician — largely due to providers' failure to create a consumer-oriented healthcare experience.

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