DNA Friend is a new consumer genetics company that aims to rival 23andMe with its"fastest and freest DNA testing service."DNA Friend, which has both a website and social media presence, is a creation of Thud, a new media project run by former Onion staffers and originally backed by Elon Musk. According to the Atlantic, Tesla's CEO originally owned the business but sold it to former editors at the Onion -- Ben Berkley and Cole Bolton -- back in January.
"Consumer genetics companies have a challenging job of building more applications of genomics to attract more customers, but also building applications responsibly to ensure scientific validity," said David Mittelman, a former chief strategy officer of Family Tree DNA, a consumer genetics company, and a geneticist.
"I always suspected I had brown eyes, but DNA Friend totally confirmed it," said one customer in a testimonial.
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Source: Forbes - 🏆 394. / 53 Read more »