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A product Comcast launched 2 years ago was supposed to disrupt AT&T and Verizon's business — now experts see it as something totally different

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The threat Comcast will steal mobile customers from other providers is limited because the company is focused on trying to win over its existing customers.

Two years later, that prediction hasn't materialized, despite a strong launch, according to a new research note from analysts at Cowen.

The mobile virtual network operator, or MVNO, uses Verizon's network to offer Comcast customers unlimited data plans for $45 a month. In their new note, the Cowen analysts say the company isn't trying to grow its share of the wireless market but is trying to win a subset of their customer base.Cavanaugh said he expects the pace to remain the same in the year aheadThat's a tiny share of the total post-paid wireless market, at just 0.

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