the multidirectional impact protection system, scored highest in Virginia Tech's safety ratings. Now WaveCel has taken top honors. How is WaveCel different, and how does it improve on MIPS?I'm really from the research world — we didn't set out to make a better helmet in the beginning. But I had a grant in 2004 on brain injury and became really aware of the effective rotational forces on the brain and that they need to be better mitigated.
Just over four years ago I was given the initiative to look at the helmet space and to try to learn a lot about what causes head injury. I was very lucky that Trek gave me the time and the space to learn about the problem because it's exceptionally complicated, and if you're not keeping up with the state of the art, then you're going to fall behind. So in doing that I went to conferences all over the world and spoke with a lot of the brightest minds in helmet safety.
We were never interested in an incremental tweak to something. It was, like, if we can reduce the incidence of brain injury, then it's worth putting in as much time as it takes. And of course the National Institutes of Health has been phenomenal in helping that. They recognize the challenge of concussions, and they believed that with our strategy we could come to the goal.
There's a saying from Einstein that I think sums up the challenge of engineering: to make a solution as simple as possible but not simpler. And that's we really where the 11 years come in. We wanted to really integrate it, that you don't have the negatives, but that we protect the brain as good as we can.Eric Bjorling, Trek's spokesman, told Business Insider:"Other manufactures are free to discuss WaveCel potential outside of the cycling space.
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