leaning out, Canada’s first female-focused talent partner aimed at placing women in tech companies. Toast is backed by the federal government to help organizations who have tagged gender diversity to their ESG reporting for 2024. Although they only launched in 2022, Toast already boasts over 6,000 women and 70 partner organizations in Calgary, Vancouver and Toronto. They will launch U.S. operations in 2024.
Furthermore, Toast runs a membership collective aimed at eliminating the “lonely only” syndrome, helping women in tech find mentorship, support, and growth opportunities. “Toast is more than a career platform—it is a movement towards gender equity in tech,” says Hicke. “It was born out of a genuine need to diversify technical teams. Really, we are trying to level the playing field for women and change the way people look at hiring.
Hicke says adversity gave her the mantra that she now lives by: “We were given this baggage to show others how it can be unpacked.” She grew up without much support or mentorship. When she took on her first leadership role at work in her late twenties, she decided that she wanted women never to feel as unsupported as she did. “I use my own experience, strength and hope to support and elevate other women,” she says.
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