The rise of the digital economy underscores the transformative capacity of innovation. Traditional powerhouses, anchored by tangible products, suddenly began navigating a changed landscape. Bricks transitioned to clicks, and physical products converged with digital services.The potential of AI isn’t just about implementing algorithms or deploying chatbots. It demands a fundamental shift in mindset. Organizations need to reimagine their strategies, operations, and customer interactions.
On the functional side, AI is making deep inroads into marketing, sales, and research and development. Marketing teams use AI to create more-personalized advertising campaigns that enable the delivery of targeted messages at the optimal time and through the most effective channels, significantly boosting engagement and return on investment . Predictive lead scoring in sales ensures optimal use of resources.