A Strong Purpose Can Make Your Company a Magnet for Talent

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Employees around the world choose, stay with, and give their best to organizations when they feel connected to a collective purpose.

To find and make the most of this talent, companies need to be good at five disciplines: strategic hiring, zero tolerance for people who violate their ethics, a focus on potential, alignment of HR processes, and values-based succession at the top.I was sitting in an elegant bar in one of Switzerland’s finest hotels, watching the snow fall peacefully against the lights of Zürich, and agonizing over a professional predicament that could change the course of my career.

HBR Learning’s online leadership training helps you hone your skills with courses like Ethics at Work. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies. is an advisor on Talent and Family Businesses, a frequent lecturer at Harvard Business School, and the author of Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Ethics at Work.

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