O'Connell Marketing celebrates a decade in business - meet the women who make it

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O'Connell Marketing, founded in 2014, specialises in all things marketing, communications, PR and event management, with 20+ years experience in the tourism, hospitality and agri-food industries

A Wexford-based brand, marketing, PR, and events agency founded by Jean O’Connell in 2014 specialising in strategic brand development, communications, and advertising campaigns, serving tourism and business clients, particularly in education and enterprise, both nationally and internationally.

I cannot believe it has already been a decade in such a dynamic environment, but it's our talented team that really takes my breath away. In 10 years the industry has changed so much with brand development, media, influencer, digital and social media marketing ever-changing, so the demand for OCM’s integrated and flexible approach to marketing with measured results has fuelled our growth.

When I look back, for someone who has always set goals and so focused on my own career, I’m shocked that I didn’t really have a lot of goals when I started. Maybe I did, but I just didn’t want to say them aloud for fear of failure. It was a huge move for me to make from a successful career in hospitality, along with so many achievements and the security of being employed, but it's one I am truly glad that I did - I love what we do.

Collaborative is the first word that comes to mind - all of our projects no matter how big or small, start with idea generation. All of the team come with individual ideas which are heard and considered. We bounce ideas off one another, these ideas gel together and a creative concept is formed which before long, evolves into a full on campaign.It sounds cliché, but no day is ever the same. As an agency, boredom and monotony do not exist.

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