Indian tour companies offer 'election tourism' packages ahead of polls

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India markets election tourism: forget the Taj Mahal what about a Modi rally?

But with election fever hitting India, a few of them are prepared to forgo some of that - and the elephant ride - to meet an election candidate or attend a political rally.The world's biggest democracy, with about 900 million voters, is set to decide in April-May whether Prime Minister Narendra Modi gets a second term following his thumping victory in 2014, and that gives the Indian tourism industry a different way to market the country.

The packages were first tested during the 2012 state elections in the Western state of Gujarat and have now mushroomed nationwide. Events and rallies headlined by India's Prime Minister Narendra Modi, the head of his ruling Bharatiya Janata Party, Amit Shah, and the opposition Congress party's Priyanka Gandhi Vadra have generated a lot of interest, Sharma said.

 

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