BEIJING: People.cn, the online unit of China's influential People's Daily, is boosting its numbers of human internet censors backed by artificial intelligence to help firms vet content on apps and adverts, capitalising on its unmatched Communist Party lineage.
In recent years, China has shut tens of thousands of websites and social media accounts that contained what it said was illegal content as well as"vulgar" and pornographic material. Full-year net income is expected to have risen as much as 140 percent, People.cn said in late January, the biggest annual increase since 2011. That would mean net profit of as high as 214.8 million yuan .
People.cn, whose content-vetting business already has hundreds of employees, will set up an affiliate company in Jinan, the official Jinan Daily reported, drawn by the city's proximity to Beijing and ample supply of college graduates that could join the firm as content analysts. The bottom-line is to filter out and block harmful information and spot and correct false ideas in time, Ye said.