The “Taiwan Excellence” initiative, executed by the Taiwan External Trade Development Council under the mandate of the Taiwan International Trade Administration, Ministry of Economic Affairs , has long supported the “Tour de Taiwan,” an international cycling race around Taiwan that showcases Taiwan’s scenic beauty and industrial strength to the world.
By sponsoring the event, it encourages more domestic and international consumers to recognize and support “Taiwan Excellence,” thereby promoting the development of Taiwan’s bicycle industry and enhancing its image in the international stage. This year’s race attracted a total of 24 teams from around the world to come to Taiwan, which includes six second-division teams from Spain, the United States, Italy, Turkey, and Israel. The event kicked off on March 10th and concluded on the 14th, and covered five major stages through Taipei City, Taoyuan City, the romantic Route 3 from Hsinchu to Taichung, Nantou, and Kaohsiung City.
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