Once confined to dodgy street markets, the rise in social media shopping has seen an explosion in the sale of counterfeit cosmetics – and the proliferation of these beauty knockoffs has raised a litany of legal, health and ethical concerns, as Elaine Maguire O’Connor discovered …
Once confined to dodgy street markets, the rise in social media shopping has seen an explosion in the sale of counterfeit cosmetics. No longer are the names misspelled and the colours of the packaging pallid and lacklustre. Today, fakes can be almost impossible to distinguish from genuine products without beady-eyed inspection. The counterfeit industry has grown exponentially, and the proliferation of knockoff cosmetics has raised a litany of legal, health and ethical concerns.
It’s a lot more difficult to ignore an allergic reaction to a dodgy perfume that causes you to break out in a rash or a lipstick that literally sticks your lips together like superglue. The reasons for the growing demand for counterfeit products are manyfold, but the rise in influencer culture and the corresponding explosion in the beauty industry at large, are, in part, contributory factors. YouTube and TikTok vloggers creating beauty content have become celebrities in their own right – some with followers in their millions – and the products they use can sell out instantaneously following a single tutorial.
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