Fernandez uses Peloton about two hours a day — maybe even four if she’s training for a marathon. In her house, you’ll find not one but two Peloton machines. There’s the bike that the company is known for, and in her garage, there’s the company’s smaller treadmill. A rack of running medals hangs on the wall right near it. On our video call, she shows up in a Peloton shirt, a little shy, but her enthusiasm practically buzzes through the screen.
Eric Mochnacz is the owner of Peloton’s suite of devices: the Tread, Bike, and Row. As a self-described “very committed Peloton user,” his workout count from all three devices and other offerings like meditation, stretching, and yoga was 2,245 on March 8th. Based in Bergen County, New Jersey, he is about 15 minutes from New York City and visits Pelotons Manhattan studio about once a month.not a mystery why Peloton’s valuation has fallen so precipitously since the covid-19 pandemic.
“Of all the products that I’ve ever been exposed to with Peloton, the single product that you couldn’t pry out of the dead hands of members is the Tread Plus,” McCarthy said during Peloton’s Q1 2024 earnings call. “I mean they are absolutely over the top, fanatically obsessed about the user experience on the Tread Plus.”Maddy Novich got her Peloton in 2020 when she was pregnant with her third child. The professor and cargo bike influencer has logged about 620 rides.
Jessika Fernandez’s favorite Peloton instructor is Adrian Williams. She takes all of his Bootcamp classes because “he just tries to murder you.” Not everyone I spoke to made heavy use of these features. Some, like Fernandez, instead found more community through comments on blogs like, an enthusiast site that offers news, tips, and tricks. Some joined subgroups within other fan communities. Many had checked out the Peloton subreddit at one point or another.
But it’s not rolling in cash. Some of that might be because it’s not always clear what Peloton views its product to be. Hasaka says she started her Peloton journey using the free three-month trial the company offered at the start of the pandemic. It wasn’t until six months in that she bought the bike, and three-and-a-half years in, Hasaka says she’s tempted to upgrade to the $2,495 Bike Plus.
Music is an integral part of the connected fitness experience, yet licensing is an expensive endeavor. Peloton had licensing issues with the National Music Publishers’ Association a few years back, replacing songs it no longer had rights to with remixes. The moveafter negotiations to extend its license failed, McCarthy had to address it in a recent earnings call, reassuring shareholders that the failed TikTok-UMG deal won’t affect Peloton content, since it has a separate agreement.