The German-based laundry and dry cleaning app's backers also include the ventures division of Henkel, the consumer goods and chemicals group behind brands such as Right Guard deodorant.
The terms of the merger between the two apps, which will be structured as a takeover of Zipjet through the issuance of new B-shares in Laundrapp, are understood to have been proposed to shareholders in recent weeks.The drive for consolidation among the two most prominent laundry apps operating in the UK underlines the difficulties that many start-ups have in gaining sufficient scale to reach economic sustainability.
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