Do reviews of 'bad' products really kill off companies? Not according to one famous tech YouTuber and we absolutely agree

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Nick, gaming, and computers all first met in 1981, with the love affair starting on a Sinclair ZX81 in kit form and a book on ZX Basic. He ended up becoming a physics and IT teacher, but by the late 1990s decided it was time to cut his teeth writing for a long defunct UK tech site.

Product reviews are the staple far of any tech publication or channel. Visitors expect them to be entertaining but also informative, and the vast majority of folks always don't want things sugar-coated or misleading.

We live in a world where algorithms favour gurning faces, all displaying mock outrage or shock, and I think it's fair to say that a good number of tech reviews tend to err on the side of overdramatisation, especially those which are in a video format. Sometimes that's entirely intentional by the reviewer but occasionally it comes about by a lack of experience.for a long time, starting in his teens about 15 years ago.

The good thing that's come from all of this is that it has highlighted the importance of fair and balanced reviews, for the sake of the consumer and as valuable feedback to the companies making the products being examined. Everyone benefits from such things, even if a minority of highly vocal people believe otherwise.

 

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