Ultra low-cost carrier Flair Airlines has sold a stake of its company to a U.S. private investment firm as it vies to beef up its fleet to compete against Swoop, the rival budget airline owned by WestJet Airlines Ltd. that Flair has accused of predatory pricing.
“We felt that the travelling public just doesn’t realize that we have a large firm behind us,” Scott said in an interview. “That should give passengers comfort to be booking the flights.” The investment comes as Flair tries to build both brand recognition and passenger volumes. It has moved more than 1 million customers since it started operating in earnest in July 2018, Scott said, enticing customers with bare bones services that keep base fares low. It charges extra for carry-on bags and phoning the call centre.
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Flair is worse than Swoop if that's even possible, at least in Western Canada.
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