Earth Day Every Day: Meet The Company Adding Bed Linens To The Circular Economy

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Lola & Veranda,Recycle,Landfills

I am a communications coach with vast experience working with female leaders across many businesses: finance, insurance, startups and entrepreneurs, fintech, health care, technology, retail, and media; my background as a broadcaster on NBC for 27 years gives me special insights in dealing with today’s virtual world; and helps leaders use video to...

Fortunately, there is both a growing consciousness of this waste and a growing effort to mitigate it. The rapid growth in the number of thrift stores, online resale marketplaces and retail resale platforms is all the evidence we need.

Sadly, 87% of those textiles end up in landfills. And if those linens are made of synthetic fibers, they can take up to 200 years to decompose!With the rapid growth in the textile category, this problem will only worsen. “The textile category - specifically bed and bath textiles - has risen 30%,” says Caitlin Villarreal. The entrepreneur says it’s one of the fastest growing home categories in the US right now.

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