A man takes a picture of the marquee of the Egyptian Theatre before the Sundance Film Festival on Jan. 17, 2024, in Park City, Utah. There’ll be more than one story to write about Sundance Institute x Chicago 2024, coming to town June 28-30. A sort of pop-up import, sponsored by the Chicago Film Office and city tourism bureau Choose Chicago, Sundance Institute x Chicago is the power of branding incarnate.
Sundance Institute x Chicago, he said Wednesday, could “put Chicago at the center of the national conversation,” engaging “audiences and filmmakers who don’t ordinarily have access to the Sundance experience.”. “Big brands get attention,” he asserted. “They’re built for it. And make no mistake, Sundance is big.”
Q: What was your first reaction to the announcement of Sundance Institute x Chicago? And is the “X” silent, the way it was supposed to be with “Godzilla x Kong”? To borrow a quote from the first season of “The Bear,” it’s a delicate ecosystem here. And Sundance could throw a wrench into things, with some unforeseeable and foreseeable effects.