BMC claims “business is back on track” despite refusal of ‘short-time working compensation’ and more staff reportedly leaving the business
“We thought we’d ask given we globally had 15 per cent lower sales in 2023 and the industry outlook for 2024 was not that encouraging”, the spokesperson continued, adding that a lot of other businesses in Switzerland had also benefitted from this scheme.BMC says that after the short-work application was refused, 11 people were made redundant with “no further reorganisation” planned for now or later this year.
BMC, though, insists that “business is back on track” and has “been less affected compared to many other brands” due to BMC’s focus on the mid to high-end market. Rapha’s CEO Francois Convercey said:"We are realigning Rapha to better reflect our strategic priorities and current market dynamics. Over the past five years, Rapha has experienced significant growth and these recent changes will focus us on accelerating towards our purpose of inspiring the world to live life by bike.
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