Adapting To The Future: The Role Of Digital Nomads In Shaping U.S. Market Dynamics

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Henry Patishman News

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Executive VP of Identity Verification Solutions at Regula. Read Henry Patishman's full executive profile here.

Globalization is forcing businesses to make an important choice: adapt to serve the growing demographic of traveling foreign customers or risk losing a profitable market. Catering to these customers isn't just about current demands but also anticipating future consumer trends, which are crucial for success in a global economy.by digital nomads, or individuals who travel while working remotely.

Many companies are experiencing surges in the number of foreign identity documents being submitted to their systems. This indirectly highlights a challenge for businesses dealing with digital nomads, or foreigners in general: verifying foreign IDs at scale due to limited knowledge and technical means.

In addition to primary fraud detection tools, many are harnessing the latest technologies in the never-ending battle with fraudsters. For instance, 57% of businesses have implemented biometric verification systems .U.S. companies can further enhance their efforts in targeting digital nomads. Like any other customer group, this new audience has pain points and concerns. By improving their workflows and addressing design shortcomings, businesses can make bigger gains from these interactions.

For digital nomads, UI/UX design is their initial encounter with your brand, shaping their perception. Therefore, investing time and effort into perfecting this aspect is crucial for engaging digital nomads and new customers effectively.Online identity verification frequently requires the user to submit an identity document. Some companies accept only specific types of IDs, which poses a problem for 41% of respondents.

 

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