On April 8, Michelle Pfeiffer, known for roles in “Dangerous Liaisons” and “Batman Returns,” announces a line of five fragrances under the label Henry Rose. Created in collaboration with 130-year old scent maker International Flavors and Fragrances, the company makes a bold claim: It is the first to disclose all its ingredients and attest to their safety.
Over the last two years, Unilever, Procter & Gamble and Johnson & Johnson have begun disclosing fragrance ingredients in products like shampoo and cosmetics. But fragrance houses have remained mum, even as health advocates caution that some of their ingredients contribute to hormone disruption and cancer. Concerns about transparency aren’t hurting growth. Euromonitor International projects global perfume’s retail value will reach $57 billion by 2022, up from $52 billion today.
“I went down the rabbit hole,” Pfeiffer said, describing how in the mid-90s finding out both her father and best friend had cancer awakened her to environmental health risks. She became an avid label reader, but went fragrance-free—even turning down endorsement opportunities—when she couldn’t find enough data on perfumes. And then, around nine years ago, missing perfume, she decided to make one she could prove was safe.
Jindal said such diverse and vague promises show the industry’s challenge—no one has fully addressed all the fractured demands of health-conscious consumers. “Some want ‘organic,’ or ‘vegan’ or ‘plant-derived,’” she said. “It’s hard to slap one label on it.”
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