About us: Aurora Mobile established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.
took the lead in competing tea-based drink raw materials and raising the specifications; Meanwhile, in terms of site selection and store decoration, began to focus on innovative products, including freshly squeezed phyllanthus emblica, bottled sparkling waterlight milk tea, etc., but the popularity was always limited. In 2022, IP co-branding became its core strategy, with significant results in cooperative marketing such as
's Trend of Offline Customer Flow Index and Monthly Active Users of Applet in ChinaDateAverage monthly customer flow indexMAU 20243510,64316.1320242430,82212.3920241432,15011.76202312443,46518.32202311423,41410.12202310463,06511.7220239457,79511.2420238408,02715.4020237387,3589.7620236361,5337.9320235318,2806.9420234294,9485.7020233274,0026.4720232261,4916.8720231231,83016.
announced that the prices of some products, including pure tea and fruit tea, were lowered by about RMB 5. Then at the end of February of the same year, the official announcement was made that 'RMB 29 and above products will no longer appear in the standard menu of
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