Ontario builder study shows buyers dropping out of the market

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The Listing,Noastack

Data presented by Ontario’s new home warranty insurer Tarion suggest that as many as 250,000 potential new home buyers pulled back from the market compared with 2022

As governments at all levels grapple with the housing crisis in Canada evidence is building that new home buyers and builders won’t be bailing out the country with a pile of new supply.

The research company did not provide a margin of error for the poll – an online survey of 538 Ontario residents – making it difficult to gauge the importance of small shifts in the results compared with 2022 data. “There have been moments in history when enrolments were really low,” Mr. Balasubramanian said. “In the 1980s they were about 20,000 a year … in the last 10 years, it was closer to 60,000.”Very little signage denotes the Mirvish Village development under construction in Toronto at Bloor and Bathurst, the former site of Honest Ed’s discount store.The slide in new home sales appears even steeper in the Greater Toronto Area. April figures from market researcher Urbanation Inc.

According to David MacDonald, a vice-president at Environics Research, “Canadian consumer confidence is at one of its lowest points since the financial crisis of 2009.” Mr. Laberge arrives at that number of potential housing starts by looking at what were historically the best years in the country’s best house-building markets, like Vancouver and Calgary, and averaging them over about 20 years. His calculations assume construction labour productivity at pre-2004 levels, but if new technologies like prefabricated home building reach wider adoption, housing starts could climb close to 500,000 a year.

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