Volkswagen hints it could jump back into the steaming hot US pickup market

  • 📰 CNBC
  • ⏱ Reading Time:
  • 60 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 27%
  • Publisher: 72%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Volkswagen hints it could re-enter steaming hot US pickup market

Among an assortment of new cars, crossovers and concepts that will fill up the Volkswagen stand at this week's New York International Auto Show, plenty of attention will likely be focused on one dubbed the Tarok.

VW currently offers pickups in a number of global markets, but it hasn't played in the segment in the U.S. since dropping a truck based on its old Rabbit hatchback in 1984. But company officials have clearly been reading the tea leaves, especially as the American market for midsize trucks has staged a rapid turnaround since mid-decade.

Volkswagen first teased the possibility of reentering the U.S. pickup market at the 2018 New York auto show unveiling the Tanoak concept based on its three-row Atlas sport utility vehicle. Despite its diminutive size, the Tarok is designed to handle a payload of up to 73.2 inches, however, slightly longer than what many of the current crop of midsize trucks can fit in their bed. To pull that off, VW explained, the rear seats, along with the panel that normally separates the passenger compartment from the cargo bed, fold away, extending the cargo space.

How serious the automaker is about getting back in the pickup segment is uncertain, though Scott Keogh, CEO of Volkswagen of America, told CNET's Roadshow last month that"Without a doubt, the biggest open space [in the VW lineup] is pickup. Without a doubt."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines