"Tiger sells golf," says Eric Smallwood, president of Apex Marketing Group, Inc., a Michigan analytics firm.
Apex found that Nike earned $22.5m worth of brand exposure just from Woods’ final round, with Nike’s"Swoosh" logo splashed on his hat, shirt, pants and shoes. Nike stock was up about one percent on Monday.Based on preliminary data, the final round of Sunday's tournament was the highest-rated morning golf broadcast since 1986, when CBS started collecting that data.
The tournament, which is usually broadcast in the afternoon, was rescheduled to the morning because of weather.
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