The exec behind Amazon Web Services' fastest-growing product of all time says that it 'feels great' to be taking on Oracle head-to-head in the database market

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Amazon Web Services' Aurora database powers much of the retailer's own business — and customers love it, while Oracle has slammed it.

can attest, there's no question that the online retailer tends to win whenever it enters a new market — often taking out the incumbents as it does so.

The homegrown databases were inspired when we"melted down, running on big Oracle boxes and we have grown 10x since then. We had problems scaling our relational database," Saha said.So Saha's team created a new database, designed for the cloud, able to expand to suit Amazon's growing, enormous needs, across the nearly limitless number of servers offered by the cloud. Like Dynamo, it was also built to become a cloud service Amazon could then resell.

To be sure, Aurora is not Amazon's first or only database, and not all of them fall under Saha. The older Dynamo, for instance, is a different type of database, known as NoSQL, and not under him. Neither is Redshift, which is a data warehouse, meaning it collects large amounts of data to be used for business analysis. Aurora is a relational database, similar to Oracle's flagship product, and is typically used for transactions like tracking inventory, or logging product sales.

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