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E-cig company Juul is considering creating a digital health tool for smokers who want to quit

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In addition to its e-cigs, Juul could offer smokers an app or similar tool that they could use for support while they try to cut back on smoking.

this year, Juul started publishing health research as it works to move from buzzy startup to established company.

The work from Juul's behavioral research team — along with any smartphone-based tool that it may create — would complement those efforts.

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