Hundreds of the biggest names in the video game industry are gathered in Los Angeles for Summer Game Fest this week. Most of the week will be made up of ads and spotlights for upcoming games. Historically, Geoff Keighley’s showcases and events have unfortunately not been a place to talk about the problems happening within the industry, like studio shutdowns and layoffs.
’” New Blood signs off the display with “We love you. We miss you. We hate money.” Folks from around the industry are reacting warmly to the solidarity, including developers who worked at the studios mentioned. Some criticism was directed at New Blood for putting its name on the billboard as that could be read as an advertisement for its own games, but I’d argue that anonymous support isn’t what anyone needs right now.