Revolutionizing the Digital Landscape: Our CEO’s Vision for Unlimited Web Hosting…The changing shape of the industry in the era of AI and data This is largely due to the industry’s ability to embrace emergent technologies as well as its access to and understanding of data, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. First-party data is one of the most significant trends emerging and it’s driving both a shift in marketing spend as well as innovation in the sector.
Dan Levy, Co-founder and CEO of Flow adds that the trend towards a cleaner internet, and cleaner sourcing of data, is aligned with the shift in retail spend. This trend is reflected in the automotive and property industries that have access to vast quantities of user data across key metrics such as user behaviours and preferences. This data offers highly targeted advertising options to real estate agents, developers, vehicle manufacturers and retailers within the motoring sector – all of which can be used to enhance decision-making and planning.
“As much as AI and machine learning are massive trends, these technologies have been at the core of Facebook targeting, and Google data analysis and learning for years,” Sperling explains. “These companies already have more data than anyone and can train their models better than most other companies can. Using AI for targeting isn’t new. What is new is GenAI and how this is used within your organisation to create content that’s personalised at scale.